Approach:
The organization focuses on the importance of proper sense-making in a world where our information ecology is becoming increasingly polluted. One of the organization's founders often describes this situation and the existential risks it is creating as being akin to running faster and faster through a darker and darker forest. The branding video, therefore, presents this message and brands the organization as the antidote to this problem.
Tools used:
Adobe After Effects, Adobe Illustrator, Premiere Pro, and Procreate for iPad
