Tools used: After Effects and Illustrator
Objectives:
Create 30-second ad to be used in social media that reflects the firm's core values of trust, competence, and simplicity. Ad should include an animated logo.
Approach:
Gold and black were used as the primary colors to establish a sense of "trust and competence." The color palette was kept narrow and the graphics simple to reinforce the "simplicity" core value. The bouncing ball was also utilized to promote a sense of simplicity. It rolls in at the end to form the period, reinforcing a sense of competence with its definitive last word.
The firm's existing white swan logo received a makeover and was animated with the chosen color palette.
